Some of these applications replace that advertising content with something else. What Are Ad Blockers?Īd blockers are applications (like plugins or browser extensions) that remove or alter advertising content on a webpage. We know many of you are concerned, so we're here to clear the air as much as we can. There's a fair amount of confusion around what ad blocking applications are, how they work on iPhones and iPads with iOS 9, how they affect websites, and what marketers like us should do about them. Use of the mobile Safari app represents more than half of all mobile internet usage. So why is everyone freaking out? Because this is the first time Apple is allowing them for its over 700 million iPhone users. And ad blocking applications aren't a new concept - they've actually been available for desktop and Android for a few years now. The new feature isn't a total shocker: Apple gave the go-ahead for iOS 9 app developers to build ad blocking extensions for Safari, its default browser app, back in June 2015. These ad blocking applications will let people easily block advertising, trackers, and other third-party scripts.
#Ad blocker app install#
When Apple unveiled its new iPhone and iOS 9 operating system two weeks ago, it dropped a proverbial wet blanket on marketers everywhere: A new feature in the operating system called Content Blockers will now allow iOS 9 users to install ad blocking applications from the App Store. While a webpage is loading, the ad blocker looks at the site's scripts and compares them against a list of sites and scripts it was built to block. Ad blockers are applications (plugins or browser extensions) that remove or alter advertising content on a webpage.
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